What Powerhouse Is and Why It Changed the Way I Build My Business

The room I did not know I was missing

Before Powerhouse, I did not think of myself as someone who needed community. I was heads down, working my market in the Santa Cruz Mountains, learning my craft, closing deals. I had colleagues but not a real room.

When I found Powerhouse on Instagram and started paying attention to what was happening there, I realized something by contrast. The environment I had been in had a certain silence to it. Nobody talked about their actual numbers. Nobody said what was not working. There was a performance to it.

I had not noticed it was draining me until I was somewhere it was not.

What actually happens in this community

Powerhouse is a group of women in real estate who operate by a different set of norms.

People share what is actually working in their businesses and what is not. Real numbers. Real strategies. Real talk about the hard stuff. Nobody is protecting their edge. Nobody is performing.

When someone has a win, the room is genuinely happy. When someone is struggling, people offer what has actually helped them, not a polished answer designed to make themselves look good.

I had not experienced that in real estate before. It turns out it matters enormously.

Why community is part of the strategy, not separate from it

I think a lot of solo agents treat community as a nice-to-have. A thing you will do when things slow down, which means you never do it.

I would reframe that. For me, being in the right room was a significant part of why 2025 looked the way it did. I sold $12 million that year. I moved to eXp and kept the large majority of what I earned. And I was surrounded by women who were building real businesses and talking honestly about how.

That combination changed what I thought I was capable of.

If you are a solo agent selling 3 to 5 million a year and you are grinding alone, I would start by asking what room you are in and whether it is telling you the truth about what is possible.