Selling a Home in Santa Cruz
Selling a home can be incredibly stressful.
Honestly? It shouldn’t be.
You shouldn’t have to put your life on hold, live in a constant state of overwhelm, or wonder if you’re “doing this right” while trying to sell your home in Santa Cruz County.
A Thoughtful, Customized Approach to Selling Your Home
From start to finish, I navigate every detail of the selling process based on your priorities, timeline, and comfort level. No two sellers — or homes — are the same, especially here in Santa Cruz.
A mountain cabin in Felton or Ben Lomond requires a very different strategy than a family home in Scotts Valley, a coastal property in Aptos, or a rural property in Corralitos or Watsonville. There is no one-size-fits-all approach here and I wouldn’t treat your home like one.
I tailor every piece:
Pricing strategy
Preparation and improvements (only the ones that actually matter)
Timing and market positioning
Marketing that highlights lifestyle and value
Negotiation strategies based on real buyer behavior
My goal is simple: sell your home smoothly, strategically, and with confidence, without unnecessary stress.
What Selling With Me Actually Looks Like
I believe a smooth sale starts with understanding what the heck is going on. You’ll never be left in the dark or wondering what happens next.
I’ll help you:
Understand the current Santa Cruz real estate market (not just headlines)
Price your home strategically to attract the right buyers
Identify which updates are worth doing and which are a waste of money
Prepare your home to stand out without overdoing it
Navigate offers, negotiations, and timelines with clarity
Avoid common seller mistakes that cost time and money
Whether you’re selling a first home, a longtime family home, or an investment property, you’ll know why we’re making each decision not just what we’re doing.
Santa Cruz Real Estate Is Nuanced.
Local Knowledge Matters
Selling in the Santa Cruz Mountains or along the coast comes with unique considerations: septic systems, wells, insurance, access, zoning, coastal regulations, and buyer expectations that change neighborhood to neighborhood.
I live here. I work here. And I specialize in these micro-markets:
Felton
Ben Lomond
Boulder Creek
Scotts Valley
Aptos & Seascape
Watsonville & Corralitos
Santa Cruz Mountains communities
That local insight allows me to anticipate issues before they become problems and position your home to attract serious, qualified buyers.
You Deserve a Selling Experience That Feels… Smooth
Selling your home is a big deal, emotionally and financially. My job is to make sure the process feels organized, intentional, and aligned with your life, not disruptive to it.
Clear communication. Smart preparation. Strategic execution.
If you’re thinking about selling in Santa Cruz County (or just want to understand your options), I’d love to guide you through it.
Some things you may want to know…
…because the more information you can have, the better.
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In Santa Cruz, buyers are incredibly savvy, they watch the market closely and compare everything. Overpricing “just to see what happens” almost always leads to longer days on market and price reductions later.
The strongest sales happen when a home is priced strategically from the start, based on real buyer behavior, current inventory, and neighborhood-specific data (what works in Felton doesn’t always work in Aptos). First impressions matter — and your pricing sets the tone.
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You don’t need to overhaul your entire home to sell well. In fact, many sellers overspend in the wrong places.
The key is knowing what actually moves the needle for buyers in your specific market — whether that’s light cosmetic updates, strategic staging, or simply presenting the home correctly. Preparation is about being intentional, not exhausting (or expensive).
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The highest price isn’t always the best offer.
Terms, timelines, contingencies, financing, and buyer strength matter — especially in Santa Cruz County, where appraisals, insurance, and property specifics can make or break a deal. Understanding how to evaluate offers strategically can protect your bottom line and your peace of mind.
A strong negotiation plan can mean the difference between a smooth closing and a stressful one.
